Job Description
DESCRIPTION
Amazon’s Brand Innovation Lab is looking for a talented and passionate Conceptual Art Director to create one-of-a-kind campaigns focused on Automotive and Restaurants clients in the US. You’ll partner with creative directors, copywriters, designers, solutions managers and producers to create first-class customer experiences both on and offline by innovating with the Amazon canvas (FireTV, Alexa, Twitch, Prime Video, etc). You'll lead projects and own client relationships, focusing on creating work that benefits the end customer while pushing the creative envelope from brief to execution. This is a permanent role.
From inception through launch, you will be responsible for delivering ambitious, insightful, and data-driven concepts that translate needs and constraints into customer-focused brand campaign ideas and solutions. You will be equally strong at concept and execution, articulating end-to-end experiences, and turning that vision into high-quality experiences. This could include video content, user interface designs for voice and screen, interaction models, prototypes, and interactive advertising campaigns. This role will use data and insights to create campaign strategy and concepts, develop designs and the look and feel for experiences, as well as templates for never-before-done brand campaigns and experiences that will solve customer problems, on and off Amazon platforms. In addition to developing never-been-done campaign ideas, candidates should be able to deliver high-quality designs and stellar art direction for campaigns across different Amazon touch points. Candidates should have in-depth understanding of Photoshop, Illustrator, InDesign, Powerpoint, and Figma (or an interest to learn Figma). For this role, we’re looking for a conceptual art director who also has very strong design skills and an understanding of UX design.
The Art Director candidate’s portfolio should feature interesting, insight-driven campaigns and ideas that solve an advertiser problem through a variety of different media channels, including but not limited to video, social, digital, activations, radio, and outdoor. You have strong conceptual, presentation, storytelling and time management skills, as well as digital media, and of course, an acute attention to detail.
Key job responsibilities
- Concept, design and execute innovative ad campaigns and experiences for global brands
- Partner with copywriters, designers, program managers, developers, strategists and producers to create customer-focused solutions that deliver on advertiser objectives
- Create campaigns under the guidance of Creative Directors, collaborating with internal teams, clients and external agency partners
- Deliver high-quality designs and stellar art direction for campaigns across different Amazon touch points
- In-depth understanding of Sketch, Photoshop, Illustrator, InDesign and Keynote
- Data-driven and obsessed with understanding customers and making work that delivers results
- Present ideas and campaigns to internal stakeholders as well as external agencies and clients
- Proven ability to ideate for film, print, digital, out-of-home, experiential and social
- Ability to manage multiple projects
A day in the life
- Responding to a brief with ideas to promote a new electric vehicle on Amazon
- Designing a custom sponsorship experience for a brand in collaboration with the Prime Video team
- Elevating a pitch deck with thoughtful and impactful design
- Working through creative messaging feedback with Legal and PR
- Presenting a campaign to brand clients and their partner media agency
- Ideating with the team on innovative ways to reinvent the vehicle customer journey
About the team
The Brand Innovation Lab team is the internal group within Amazon that creates one-of-a-kind campaigns and activations for top global advertisers. Using all of the different platforms within the Amazon canvas (FireTV, Alexa, Twitch, Prime Video, Custom landing pages on Amazon.com, etc.), we create campaigns that reach millions of Amazon customers across our digital channels and out in the real-world. This role will be on the Brand Innovation Lab's US Automotive and Restaurants team, focusing on delivering creative ideas for top Automotive and Restaurants brands and their agencies.
BASIC QUALIFICATIONS
- 3-5+ years experiences as a conceptual creative (Art Director) at advertising agencies and/or as an in-house creative.
- An online creative portfolio demonstrating a conceptual thinking skillset, art direction and design.
- Art Director should have in-depth understanding of industry design tools (Ex. Adobe Creative Cloud, Figma, InVision), and a basic understanding of UX design.
- Data-driven and obsessed with measurable impact of a campaign.
- Excellent presentation skills and interactive storytelling ability.
- Strong organization and collaboration skills.
- Exceptional at your craft and a critical project owner.
- A fascination with innovation and technology.
- Self-starter. Ability to manage ambiguity, work autonomously, and multi-task.
Job Tags
Permanent employment, Full time, Outdoor,