Job Description
For more than 60 years Parfums Givenchy has perpetuated the values of its founder, Hubert de Givenchy, releasing fragrances, makeup and skincare products that define free, assertive and bold women.
Parfums Givenchy fragrances embody the brand’s Fearless Classic vision, fusing genres and revealing unexpected twists. Inspired by the avant-garde spirit and sensuality of Givenchy Couture creations, Nicolas Degennes, Makeup and Color Artistic Director since 1999, continues to reveal the inventiveness synonymous with Givenchy.
In 1970, Kenzo Takada instilled a touch of jungle exoticism at the heart of Paris, in Galerie Vivienne. With his colorful prints and his self-professed creative freedom, Kenzo upturned the couture diktats of the time by merrily breaking the rules. In keeping with this cheerful and colorful heritage, Carol Lim and Humberto Leon took over the artistic direction of the House of Kenzo in 2011.
The brand’s first feminine fragrance, called Kenzo, was born in 1988. Then followed a series of creations with a unique and original identity that made a strong impression on the world of perfumery. They all tell an optimistic story and play with a mix of multicultural codes to savor again and again. The bottles themselves are symbols of pure refinement and emblems of the brand’s values.
LVMH Fragrance Brands invites you today to join its North America teams.
LVMH Fragrance Brands is part of the LVMH Group.
Job Description
The Assistant Manager, Consumer Engagement will lead and execute Consumer Engagement strategies (brand’s influencer, PR and community) for Givenchy and Kenzo in North America, alongside Consumer Engagement Sr. Manager.
PRINCIPAL DUTIES AND RESPONSIBILITIES
Consumer Engagement Strategies
- Manage and develop paid/organic influencer and PR programs that drive strategic brand objectives.
- Facilitate and support content creation from influencers, creators, makeup artists and advocates for brand evergreen and launch programs
- Create and optimize content briefs for influencer programs across paid and organic
- Own content approvals process with HQ, as well as content dissemination internally, meeting brand needs. This includes deep and thoughtful partnership with HQ stakeholders and members of key internal teams
- Partner with Consumer Engagement Sr Manager to develop a “Friends of the House”/ editorial program that elevates the brand and aids in better top funnel awareness / consumer net sentiment
- Ensure editorial presence remains strong, I.e. management / collaboration with any external PR/ media agencies, facilitation of press placements for key launches, liaising with brand ambassadors / makeup artist partners for interviews + testimonials, supporting in PR events
- Keep press lists up to date for press releases, editor seedings, desksides + more
- Maintain and refresh and influencer + celeb MUA lists to provide Consumer Engagement Sr Manager with strategic and optimized recommendations for campaigns and brand opps
- Build and maintain yearly calendar of all Consumer engagement programs for both brands
Influencer Relationship Management
- Identify, recruit, and build relationships with beauty influencers that align with our brand’s image and target audience
- Develop and manage ongoing relationships with top-tier influencers, micro-influencers, and content creators
- Act as the primary point of contact for influencers, providing clear communication and maintaining a positive working relationship
Forecast & Budget Management
- Build monthly forecasts for future programs (preseries, products, POSM) with proposals for all Consumer Engagement aspects, in partnership with Paid Media Manager and Consumer Engagement Sr Manager track updates from Marketing & Planning from forecast to launch date in order to ensure best program execution
- Budget management: manage, track budget for departmentals, media and influencers’ activities.
Reporting
- Monthly, quarterly reporting of Consumer engagement activities as well as by launch program
- Provide market landscape analyses, competition reports and launch campaign tracking, with key insights on brand image execution, activation opportunities, ROI
- Work with influencer tools like Tribe + Traackr to have finger on the pulse of new + emerging talent, platform heroes or key talent, existing Givenchy influencer "brand fans" and for reporting on all earned media work
- Reporting on full suite of metrics for influencer, social media & public relations to develop success benchmarks in brand engagement
Overall Maintenance
- Responsible for any tactical brand/consumer engagement work that needs executing including: vendor setup, PO & invoice management, product ordering, fulfillment of influencer box items, local production, influencer boxes, product send-outs from in-office closet, maintenance of priority external recipient lists
- Facilitation and execution of any day-to-day brand engagement management + organizational needs
- Conduct all other job-related activities.
SUPERVISION RECEIVED
Consumer Engagement Sr Manager/Director
Qualifications
- 2-4 years' experience in digital / social / editorial in-house for a brand
- Luxury and/or beauty experience is a must
- Strong time management skills, with the ability to juggle multiple priorities and meet deadlines in a fast-paced, often-changing environment
- Excellent at external communications (agent / talent negotiations, conflict resolution, rapport building / enthusiasm etc.)
- Strong excel and data management / data analysis skills
- Passion for beauty, trends, social media, and storytelling
- Platform knowledge / expertise (should know what a good / bad Instagram engagement rate is, should know how to determine if an influencer will be a successful partner ...)
- Engagement and enthusiasm are imperative
- Content creation / facilitation skills are also highly requested
- Must be a fast learner and open to receiving feedback
- Must be a collaborative contributor, eager to partner with and learn from peers
- Should be someone ready to stretch and grow as this role in this industry is fast paced, evolving and lends to many opportunities for career growth
- In-office attendance mandatory at minimum 3 days per week with additional attendance as needed based on projects and team needs
- Based in New York corporate office with travel required based on needs of the business
Additional Information
This
job description
is intended to cover the core accountabilities of the position and is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.
All your information will be kept confidential according to EEO guidelines.
LVMH Inc. uses the published salary range as a guideline to provide our employees with market competitive pay while allowing for flexibility to recognize and reward various levels of expertise, performance, and tenure.
While the published salary range is a good faith reflection of the targeted salary level for the position, LVMH Inc. reserves the right to pay outside of the published range of $73,000-$78,000.
Job Tags
Full time, Local area, 3 days per week,