Banking Marketing Manager Job at Barclays, Wilmington, NC

UGlacnU1S0d0RmxOaEZUNWh3cndoZEVlTGc9PQ==
  • Barclays
  • Wilmington, NC

Job Description

We are seeking a highly motivated and experienced professional to join our team as a Banking Marketing Manager. We’re looking for someone with strong experience and a history of success in executing marketing campaigns.

To be successful as a Banking Marketing Manager, you should have the following experience:

  • Experience in existing customer marketing and/or new customer acquisition
  • Experience working for a financial services institution is a plus
  • Experience working with banking products is a plus (ie: CD’s, personal loans and savings accounts)
  • Knowledge and experience with various marketing channels such as paid media, email marketing and direct mail

You may be assessed on the key critical skills relevant for success in role, such as risk and controls, change and transformation, business acumen strategic thinking and digital and technology, as well as job-specific technical skills.

This role is located in Wilmington, Delaware.

Purpose of the role

To develop and implement marketing strategies to promote brand, products, and services across various markets

Accountabilities

  • Development and implementation of marketing strategies and delivery that aligns with the banks business objectives and are informed by market research, customer needs and competitive landscape.
  • Collaboration with product development, sales, and other departments to align marketing efforts with overall business objectives, to achieve specific, well defined outcomes, as needed.
  • Development of compelling and targeted content for various marketing channels, including print, media and related collateral, if needed.
  • Analysis of data to make informed decisions and optimize marketing strategies, use of data analytics tools to measure and report on the performance of marketing campaigns.
  • Management of the marketing budget, allocating resources to maximise ROI.
  • Defines marketing vision, sets goals, clarifies objectives and works across organisations to achieve specific, well defined outcomes.

Assistant Vice President Expectations

  • To advise and influence decision making, contribute to policy development and take responsibility for operational effectiveness. Collaborate closely with other functions/ business divisions.
  • Lead a team performing complex tasks, using well developed professional knowledge and skills to deliver on work that impacts the whole business function. Set objectives and coach employees in pursuit of those objectives, appraisal of performance relative to objectives and determination of reward outcomes
  • If the position has leadership responsibilities, People Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard. The four LEAD behaviours are: L – Listen and be authentic, E – Energise and inspire, A – Align across the enterprise, D – Develop others.
  • OR for an individual contributor, they will lead collaborative assignments and guide team members through structured assignments, identify the need for the inclusion of other areas of specialisation to complete assignments. They will identify new directions for assignments and/ or projects, identifying a combination of cross functional methodologies or practices to meet required outcomes.
  • Consult on complex issues; providing advice to People Leaders to support the resolution of escalated issues.
  • Identify ways to mitigate risk and developing new policies/procedures in support of the control and governance agenda.
  • Take ownership for managing risk and strengthening controls in relation to the work done.
  • Perform work that is closely related to that of other areas, which requires understanding of how areas coordinate and contribute to the achievement of the objectives of the organisation sub-function.
  • Collaborate with other areas of work, for business aligned support areas to keep up to speed with business activity and the business strategy.
  • Engage in complex analysis of data from multiple sources of information, internal and external sources such as procedures and practises (in other areas, teams, companies, etc).to solve problems creatively and effectively.
  • Communicate complex information. 'Complex' information could include sensitive information or information that is difficult to communicate because of its content or its audience.
  • Influence or convince stakeholders to achieve outcomes.

All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave.

Job Tags

Permanent employment,

Similar Jobs

The George Washington University Hospital

CLINICAL PHARMACIST - ED Job at The George Washington University Hospital

 ...medical center dedicated to education and research Clinical Pharmacist - ED The ED Clinical Pharmacist ensures safe and...  ...protected veteran status or any other characteristic protected by federal, state or local laws. We believe that diversity and inclusion... 

Rural Mutual Insurance

Desk Claims Adjuster Job at Rural Mutual Insurance

 ...seeking a skilled and detail-oriented multi-line Desk Claims Adjusterwho lives in Wisconsinto join our team. In this role, you will...  ...industry trends, regulatory changes, and best practices with insurance claims. Perform other duties as assigned.Qualifications:... 

AIM Health

Acupuncturist Job at AIM Health

 ...Qualifications and Education Requirements 1. Diploma from an institute accredited by Accreditation Commission for Acupuncture and Oriental Medicine (ACAOM)2. Passed the examination for the National Commission for the Certification of Acupuncture and Oriental Medicine 3.... 

Chipton‑Ross Inc

214509 - Structural Welders 1st Class Job at Chipton‑Ross Inc

 ...Chipton-Ross is seeking multiple Structural Welders 1st Class for a contract opportunity in Pascagoula, MS.BASIC QUALIFICATIONS (REQUIRED SKILLS/EXPERIENCE):o Minimum 3 Yrs. Welding experience in FCAW and SMAWPOSITION RESPONSIBILITIES:Welder is responsible for... 

PepsiCo

Food Service Sales Representative Job at PepsiCo

Food Service Sales Representative Location Tulsa, OK : Overview: We are PepsiCo Sales. We are game changers, mountain movers and history makers. We are a diverse group, spread among 200 countries and united by a shared set of values and goals. That's why we Perform with...