Community Engagement Coordinator Job at Brilliant PR & Marketing, New York, NY

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  • Brilliant PR & Marketing
  • New York, NY

Job Description

Brilliant PR & Marketing, one of the most respected and rapidly growing agencies focused on family-oriented brands, is looking for an enthusiastic and social-media-savvy Community Engagement Coordinator to join our growing social team. This entry-level role is perfect for someone who lives and breathes social media, is quick to spot trends, and thrives on creating connections between brands and their audiences.

In this role, you’ll serve as the front line of engagement across several brand channels, responding to comments and DMs, flagging reactive content opportunities, and helping us keep a pulse on community sentiment. You’ll work closely with the organic social team to ensure our responses are thoughtful, on-brand, and agile, and you will offer support on scheduling and additional administrative tasks for the social lead.

Who We Are:

So what’s Brilliant all about? Brilliant is a fully integrated agency offering PR, Influencer, Social Media, Paid Media, Events & Activations and Affiliate Marketing. We are a unique PR agency made up of nearly 30 team members with big brand and big agency experience, looking for a place where they can stand out and make an impact who all work remotely across the US. Brilliant is in its second decade as a fully remote company and is one of the most respected agencies serving consumer lifestyle brands with a specific focus on products, brands, and services for families including baby and maternity, toys and games, tech, housewares, haircare and food. We give our team the resources they need to get their work done without having to sit in a cubicle or stuffy office. Come join a fast-growing, award-winning team of the best PR & marketing experts across the country.

What We Do:

Brilliant is in its second decade as a fully remote company and is one of the most respected agencies serving consumer lifestyle brands with a specific focus on products, brands, and services for families including baby and maternity, toys and games, tech, housewares, haircare and food.

Key Responsibilities
  • Engage daily with followers across Instagram, TikTok, Facebook, Pinterest, X/Twitter, Threads, and more
  • Adapt to and maintain 7–9 distinct brand voices across accounts
  • Respond to audience comments, questions, and DMs with empathy, accuracy, and brand-appropriate tone
  • Monitor social activity and flag opportunities for real-time or reactive content based on audience interaction
  • Identify potential influencer partners via organic engagement 
  • Help identify trending sounds, formats, and platform behaviors
  • Track and compile recurring questions, feedback, and trends to inform broader social strategy
  • Support in monitoring and analyzing audience sentiment and social listening over time
  • Collaborate with the organic social team on post-launch content performance and engagement insights

Who You Are

  • Extremely active and fluent across all major social platforms
  • Comfortable shifting tones between brand accounts
  • A natural communicator—quick-witted, empathetic, and thoughtful
  • Energized by fast-paced environments and constant digital conversation
  • Organized, detail-oriented, and excited to grow in the social media space
  • Eager to learn social listening and sentiment analysis tools
  • Strong grammar and writing skills
  • Bonus: prior experience managing brand or creator accounts (even personal side projects!)

Job Tags

Full time, Work at office, Remote work, Shift work,

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