Job Description

LBYR DIGITAL MARKETING ASSISTANT

Little, Brown Books for Young Readers, a division of Hachette Book Group, seeks a Digital Marketing Assistant to join our collaborative and enthusiastic Integrated Marketing team. This role reports to the Senior Digital Marketing Manager.

The candidate should have excellent written and verbal communication skills and bring a proactive, problem-solving mindset to their work. They should be highly organized and attentive to detail, have a knowledge of and interest in the media industry, and be able to work independently as well as collaboratively

This is a NYC based role. HBG's current hybrid model is 3 days in-office, 2 days working from home.  

Responsibilities: 

• Support Senior Digital Marketing Manager
• Contribute to and grow @LittleBrownYoungReaders and @theNOVL across social media platforms, engaging with and responding directly to readers and authors
• Execute title-specific digital and social media marketing campaigns across picture book, middle grade, and young adult categories
• Develop and curate branded digital assets and content, including videos, product photos, graphics, blog posts, quizzes, e-newsletters, and memes
• Update the division’s websites: LBYR.com, theNOVL.com, LBArtistAward.com, Kids.JamesPatterson.com, and brand sites
• Strategize and run paid social media advertising campaigns with A/B testing and budget optimization
• Maintain direct-to-consumer sales via Shopify, including Meta and TikTok Shops
• Track, evaluate, and share social media and advertising campaign analytics
• Partner with other teams and departments, including Creative Services, Publicity, School & Library, Editorial, Marketing Strategy, and Sales
• Organize, prepare materials for, and actively participate in meetings
• Handle general administrative responsibilities for manager and team

Qualifications:

• Interest in book publishing, with a particular enthusiasm for children’s and young adult books
• Proficiency in Adobe Creative Suite (Photoshop), video editing (Premiere), digital photography, WordPress, and Squarespace
• Additional experience beneficial with Google Analytics, Adobe InDesign and Illustrator, Emplifi and Meltwater, Facebook Business Manager, Shopify, HTML, and CSS
• Excellent written, verbal, and social communication skills
• Self-starter with the ability to work within a fast-paced, deadline-observant, and collaborative environment
• Proactive problem solver who is creative, positive, goal-driven, and detail-oriented

How to Apply: To be considered, please submit both a resume AND a cover letter. We ask for a cover letter so that we can understand how your skills or experience can apply to our open role.   

As a leading book publisher, we believe that including and representing diverse voices in all aspects of our business is fundamental to what we do. Our publishing programs must reflect the broad range of backgrounds, experiences, political views and ideas that shape our society and publish books for all readers.     

Hachette Book Group provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. 

The compensation for this position is $47,500. There may be times that you will be required (or requested) to work overtime due to the nature of your role or exceptional workload issues or special projects. 

The following benefits are offered by the company: medical, dental, vision, basic and supplemental life, short-term and long-term disability, accidental death and dismemberment, critical illness, hospital indemnity, long-term care, health and dependent care FSA, commuter benefit plan, employee assistance program, tuition reimbursement, travel assistance, 401(k), discretionary bonus program, PTO (15 vacation days, 3 personal days, 10 holidays and generous sick leave) and group discounts on auto and home insurance and legal services.

Eligibility requirements apply to some benefits and may depend on your job classification, hours worked and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms

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