Digital Marketing Specialist - Remote Job at UNFI Canada, Providence, RI

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  • UNFI Canada
  • Providence, RI

Job Description

Job Overview

Manage the planning and execution of supplier marketing and advertising strategies including digital, social, and print media campaigns in support of e-commerce operations.

Job Responsibilities And Accountabilities

  • Works closely with Sales & Service, Professional Services and Ad Group Manager in the preparation and presentation of digital marketing program proposals.
  • Manages relationship with external solution providers on the creation and servicing of B2C programs.
  • Assists and directs the creation of content in support social media programs calendars, website topics, email newsletters, sales collateral, etc.
  • Support Digital Shopper Marketing Manager to execute all supplier digital marketing campaigns
  • Work with supplier partners to develop and execute digital brand marketing campaigns, promotions, contests and sweepstakes along with creative development.
  • Create and present briefs outlining campaign details to share with the creative team and project manager
  • Uses experience of the retail process and procedures to aid in bridging the gap between digital marketing, traditional marketing and in-store execution.
  • Gain strong understanding of assigned accounts, their consumer segment and competitive environment. Develop and implement plans based on retailer needs.
  • Conduct presentations on consumer marketing and advertising strategies/programs and related subjects to appropriate audiences.
  • Ensures all marketing elements maintain consistency with the overall brand image
  • Performs all duties and responsibilities in a legal and ethical manner and in accordance with Company policies and procedures.
  • Performs other job duties as required

Education/Certifications

Job Requirements:

  • Bachelor’s degree in business, marketing, English, journalism or related field or equivalent experience.

Experience

  • 2+ years retail marketing/advertising experience (preferably grocery) including multi media campaigns.

Other Skills/Abilities

  • Comprehensive understanding of digital marketing, e-commerce, and social media as it relates to promoting retail stores.
  • Possess basic knowledge of the printing business to include layout, balance, design, copy-writing, printing processes,and print distribution.
  • Strong knowledge of advertising and sales promotion, and demonstrated ability to successfully utilize skills.
  • Strong balance between strategic and tactical skills.
  • Ability to work independently, prioritize workload, and meet deadlines while working under pressure.
  • History of applying effective problem-solving skills.
  • Proven strong leadership, human relations, and interpersonal skills are essential
  • Proven professional, effective verbal and written communication skills.
  • Experienced in efficient use of a PC and Microsoft Office Products.
  • Good judgment is required for this position as there may be times when direct supervision may not be immediately available.

Physical Environment/Demands

  • Most work is performed in a temperature-controlled office environment
  • Incumbent may sit for long periods of time at desk or computer terminal
  • While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle, or feel; reach with hands and arms; and talk or hear.
  • Stooping, bending, twisting and reaching may be required in completion of job duties

Job Tags

Work at office, Immediate start, Remote work,

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