Job Description
/ Roles and Responsibilities
- Develop and implement paid media strategies across platforms such as Google Ads, Meta (Facebook & Instagram), LinkedIn, and programmatic advertising to drive brand awareness, applications, and student engagement.
- Execute and optimize campaigns specifically for higher education audiences, utilizing targeting techniques tailored to prospective students, parents, alumni, and other relevant segments.
- Monitor and manage campaign budgets, pacing, and bid strategies to maximize ROI while aligning with client goals and timelines.
- Conduct A/B testing on ad creatives, audience segments, and bidding strategies to identify the most effective approaches.
- Analyze performance metrics and KPIs, translating data into actionable insights and recommendations to optimize campaign effectiveness.
- Collaborate with creative and content teams to ensure ad messaging, visuals, and calls to action are relevant and compelling for higher education audiences.
- Develop and maintain dashboards and reports, providing stakeholders with insights on campaign performance, spend, and outcomes.
- Stay current with trends and best practices in digital marketing for higher education, including platform updates, algorithm changes, and competitive strategies.
- Lead keyword research, ad copywriting, and landing page optimization efforts to improve user experience and conversion rates.
- Communicate regularly with clients to update them on campaign performance, strategies, and insights to drive continuous improvements and align with enrollment goals.
/ Roles and Responsibilities
- Develop and implement paid media strategies across platforms such as Google Ads, Meta (Facebook & Instagram), LinkedIn, and programmatic advertising to drive brand awareness, applications, and student engagement.
- Execute and optimize campaigns specifically for higher education audiences, utilizing targeting techniques tailored to prospective students, parents, alumni, and other relevant segments.
- Monitor and manage campaign budgets, pacing, and bid strategies to maximize ROI while aligning with client goals and timelines.
- Conduct A/B testing on ad creatives, audience segments, and bidding strategies to identify the most effective approaches.
- Analyze performance metrics and KPIs, translating data into actionable insights and recommendations to optimize campaign effectiveness.
- Collaborate with creative and content teams to ensure ad messaging, visuals, and calls to action are relevant and compelling for higher education audiences.
- Develop and maintain dashboards and reports, providing stakeholders with insights on campaign performance, spend, and outcomes.
- Stay current with trends and best practices in digital marketing for higher education, including platform updates, algorithm changes, and competitive strategies.
- Lead keyword research, ad copywriting, and landing page optimization efforts to improve user experience and conversion rates.
- Communicate regularly with clients to update them on campaign performance, strategies, and insights to drive continuous improvements and align with enrollment goals.
/ Skill Requirements
- Expertise in digital advertising platforms (Google Ads, Meta Ads, LinkedIn, programmatic platforms) and audience targeting for higher education.
- Strong analytical skills with experience in Google Analytics, Google Data Studio, and campaign reporting to translate data into actionable insights.
- Knowledge of higher education marketing challenges, including understanding of enrollment cycles, student personas, and the student journey.
- Proficiency in A/B testing, keyword research, and ad copywriting, with a focus on driving conversions.
- Experience managing budgets and optimizing bidding strategies to maximize ROI while achieving campaign goals.
- Excellent communication and presentation skills to effectively communicate strategies, results, and recommendations to clients and internal teams.
- Ability to manage multiple campaigns simultaneously and meet deadlines in a fast-paced environment.
- Team collaboration skills for working closely with creative, content, and analytics teams to deliver cohesive, impactful campaigns.
/ Additional Skills (not required but beneficial)
- Familiarity with CRM platforms like HubSpot or Slate for student journey mapping
- Experience with remarketing and lookalike audience strategies
- Understanding of SEO as it relates to digital advertising
- Basic knowledge of HTML/CSS for landing page adjustments
- Experience with Google Tag Manager for advanced tracking and attribution
- Familiarity with enrollment marketing automation
/ Education and Experience Requirements
- 3+ years of experience in digital advertising, with a focus on higher education or a related field.
- Proven track record of managing multi-channel paid media campaigns for higher education clients.
- Agency experience is a plus.
/ Contract Details
- Weekly Hours: Starting at 10-12 hours/month, opportunities to expand hours
- Compensation: $30-$80/hr, based on experience
- Location: Remote, must be within the United States
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Job Tags
Contract work, Remote job,