Marketing Analytics Consultant Job at M&T Bank, Clanton, AL

UHlWdXNKQ0h1bEJJaEZML2p3L3pndHNlS2c9PQ==
  • M&T Bank
  • Clanton, AL

Job Description

**Overview:** Responsible for conducting advanced quantitative and statistical analyses of customer information, evaluating customer behavior and the profitability of the customer portfolio to generate actionable insights that support critical business decisions. **Primary Responsibilities:** + Develop and direct a variety of fact-based analyses that aid Management in making decisions relating to the creation or expansion of new or existing services. + Develop creative approaches and methodologies to answer critical business questions, evaluate new product and service opportunities, and assess market potential. + Provide actionable and insightful recommendations from data mining, segmentation, customer profiling and quantitative analyses with the goals of: identifying acquisition, cross-sell, up-sell, and retention opportunities. + Evaluate opportunities to improve customer profitability, targeting efficacy, offer appeal, channel preference, product and service bundling, customer loyalty, etc. + Participate in strategic marketing decisions relating to customer needs, preferences, behaviors and segmentation, as well as advertising, direct marketing, and digital marketing efforts. + Interpret results of analyses, translate insights into actionable recommendations, present the insights and recommendations to senior management and work closely with business partners to integrate and operationalize the recommendations in the business strategies, plans and tactics. **Education and Experience Required:** Bachelor's degree (preferably in quantitative field) 3 years relevant experience Technical proficiency in SQL, SAS, Python or R. Strong statistical analysis experience Experience Preferred: Previous experience in financial services Marketing Analytics experience M&T Bank is committed to fair, competitive, and market-informed pay for our employees. The pay range for this position is $82,783.41 - $137,972.36 Annual (USD). The successful candidate's particular combination of knowledge, skills, and experience will inform their specific compensation. The range listed above corresponds to our national pay range for this role. The specific pay range applicable to you may vary based on your location. **Location** Clanton, Alabama, United States of America M&T Bank Corporation is an Equal Opportunity/Affirmative Action Employer, including disabilities and veterans.

Job Tags

Similar Jobs

ServiceNow, Inc.

Product Designer - Emerging Talent Intern (July 2025 - December 2025) Job at ServiceNow, Inc.

 ...backgrounds and cultures. This diversity inspires passion and creativity among our teams and propels innovation in our products. This role is part of our Product Design team that uses their superpower of empathizing, understanding, and applying our users' and customers' needs,... 

Long John Silver's

Crew Member: Customer Service / Cashier Job at Long John Silver's

 ...The Crew Member: Customer Service / Cashier is the key to ensuring guest satisfaction. This is a very important position for a friendly, helpful individual who enjoys working in a fast-paced environment. Why should you apply? Free Meals during your shift Flexible... 

CVHCare

Agency Coordinator - San Ramon (Weekends) Job at CVHCare

 ...San Ramon Schedule: Full Time 40 hours per week. Must work weekends . (Fri - Tue) Location: San Ramon, CA (onsite, no remote)...  ...Supports the agency in the seamless transition of patients to home care by providing essential documentation and coordinates with... 

How to Manage a Small Law Firm

Staff Accountant/Bookkeeper Job at How to Manage a Small Law Firm

 ...Like what you are reading so far? Here is how YOU can tell if you may be a right choice for this role: YOU have a passion for bookkeeping and numbers YOU can be a team player and love to train others YOU love being a problem-solver YOU appreciate... 

Lee Health

Plant Operations Technician II- Lee Memorial Hospital- Night Shift Job at Lee Health

 ...Location: Lee Memorial Hospital -2776 Cleveland AveFort Myers FL 33901 Department: Plant Operations Work Type: Full Time...  ...shift differential Summary Responds to requests for general maintenance service and trouble calls. May work individually to investigate...