Notice to Applicants: We value your privacy and security. At GoCo, we do not request any Personally Identifiable Information (PII), such as Social Security numbers or bank details, during our application process. Applicants are encouraged to apply directly from our certified, secured careers page: .
Our mission at GoCo is to help small businesses spend less time on manual, HR tasks, so they can focus on growing happier, more productive teams. Backed by notable investors such as Salesforce Ventures and named one of the best places to work in Houston, we’re a close-knit team driven by honesty, hard work, fun and creativity. At GoCo every team member has a big impact on our business, and on the world!
About this role:We’re seeking a Marketing Operations & CRO Specialist to take ownership of our marketing systems (in collaboration with our Rev Ops team) and conversion rate optimization strategies. This individual contributor role will be critical in ensuring our marketing efforts are both efficient and impactful, driving pipeline growth and improving campaign performance.
You’ll work closely with the marketing, Rev Ops, and sales teams to manage systems, track and analyze performance, and optimize the buyer journey from awareness to conversion. This role is perfect for someone who thrives on data, loves digging into user behavior, and is motivated by driving measurable results.
Conversion Rate Optimization (CRO)
Comprehensive User Behavior Analysis :
Strategic A/B and Multivariate Testing :
End-to-End Optimization Execution :
Data-Driven Insights and Reporting :
Cross-Functional Collaboration for Continuous Improvement :
Marketing Operations
Marketing Database Management:
Programmatic Outbound Engine Leadership:
Marketing Technology Management:
Performance Tracking and Reporting:
Collaboration & Strategy:
Necessary Skills, Experience & Education
Preferred Experience
Benefits and Perks
More reading, for your leisure
A normal work day at GoCo hardly feels like work at all. We love to push the limits utilizing the latest modern tech and take pride in delivering to our users a platform that is delightful, intuitive and beautiful. Personal learning and growth is also a key ingredient to GoCo’s culture. Managers act as mentors helping guide each team member in achieving their goals. If you’re a passionate, hard-working person wanting to make a big impact in their workplace, then we’d be delighted to work with you!
You can learn more about our culture, mission, and perks here:
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