Job Description

Position : Marketing/Social Media Manager

Location: Hardeeville, SC

The position directs and coordinates the marketing and social media efforts and activities of the company such as developing strategies and tactics to boost the company’s reputation and drive potential client traffic, deploying successful marketing/social media campaigns/platforms from ideation to execution, and designing and implementing marketing and social media strategy to align with business goals.

Duties and responsibilities
This position’s responsibilities include but are not limited to:
 Oversee company websites and social media accounts
 Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos, eblasts and press releases)
 Monitor SEO (Search Engine Optimization) and web traffic metrics
 Collaborate with department/division teams to ensure brand consistency
 Communicate with followers, respond to queries in a timely manner and monitor customer reviews
 Suggest and implement new features to develop brand awareness
 Stay up-to-date with current technologies and trends in social media
 Work with a variety of channels (ie: pay per click campaigns, event management, publicity, social media, and lead generation campaigns) to enhance prospective client base
 Produce valuable and engaging content for our website and social media accounts that attracts and converts our target groups into clients/customers
 Prepare and monitor the marketing budget and allocate funds wisely
 Coordinate, manage and approve all marketing material including business cards, branded clothing, catalogues, product binders, etc.
 Work with outside agencies, graphic designers and other partners to produce commercials, print ads and website content.
 Measure and report on the performance of marketing campaigns, gain insight and assess against goals
 Manage CRM(Customer Relationship Management) System
 Analyze consumer behavior and adjust campaigns accordingly
 Work with internal department managers to ensure branding and company mission statement is portrayed
 Oversee appropriate brand messaging on phone system; ensure signage for facility, events job sites, trucks, etc. is consistent with branding
 Assist on the marketing end with corporate events and trade shows
 Responsible for philanthropic activities/donations
 Other duties as assigned

Qualifications:
 Proven work experience with social media and marketing as well as content management
 Excellent copywriting skills
 Ability to deliver creative content (text, image and video)
 Solid knowledge of SEO, keyword research and Google Analytics
 Knowledge of online marketing channels
 Familiarity with web design
 Excellent communication and organizational skills
 Analytical and multitasking skills
 Degree in Marketing or related field
 Skilled in identifying target audiences and creatively devising marketing campaigns that engage, educate and motivate potential clients/customers
 Solid knowledge of website analytics tools (e.g., Google Analytics)
 Experience working with outside agencies, media partners, graphic designers and other business partners
 Industry knowledge (stone, tile, masonry, hardscapes, etc.) a plus

We offer a career package including a salary, benefit options, 401k, PTO, M-F. We are an equal opportunity employer and welcome you to apply.

Job Tags

Similar Jobs