Stingray Direct is a health and wellness enterprise that builds vitality-conscious brands and generates products to increase consumers' quality of life. We seek an experienced Marketplace Manager with a specialized focus on Amazon & Walmart to join our multifaceted team.
The Amazon & Walmart Online Marketplace Manager will lead, manage, and grow our portfolio of health and wellness brands in the complex, fast-paced world of online retail. This role is central to our success in multichannel selling, requiring an individual with an in-depth understanding of marketplace dynamics, competitor analysis, and e-commerce best practices on Amazon, Walmart, and other major online marketplaces. The ideal candidate will be a strategic thinker with a proven track record in driving growth and optimizing online sales channels.
KEY RESPONSIBILITIES:
Develop and execute marketplace strategies to drive sales growth, profitability, and brand presence while ensuring alignment with overall business goals.
Manage and optimize product listings using SEO best practices, A/B testing, and enhanced content to improve visibility and conversion rates.
Implement competitive pricing strategies through demand forecasting, historical data analysis, and algorithm-driven optimizations.
Develop and oversee promotional campaigns such as Lightning Deals, Coupons, and Seasonal Discounts, analyzing their impact on revenue and profitability.
Lead advertising initiatives across Amazon PPC, DSP, Sponsored Ads, and Walmart Connect, continuously optimizing for ROAS and efficiency.
Maintain optimal stock levels through close coordination with supply chain teams to prevent stockouts, overstocking, and logistics inefficiencies.
Ensure compliance with marketplace policies, leveraging Amazon Brand Registry and Walmart guidelines to maintain account health and reputation.
Identify, monitor, and address risks related to unauthorized sellers, counterfeit products, and MAP policy violations to protect brand integrity.
Actively manage customer interactions, including review monitoring, Q&A responses, and proactive reputation management to enhance brand trust.
Utilize advanced data analytics and business intelligence tools to track key performance metrics, assess trends, and inform marketplace decisions.
Collaborate cross-functionally with marketing, operations, and product development teams to ensure seamless execution of marketplace strategies.
Stay ahead of evolving marketplace trends, algorithm updates, and industry best practices to maintain a competitive advantage.
Oversee new product launches and brand refreshes, working with creative and content teams to ensure a strong marketplace presence.
Implement external traffic growth strategies, including influencer partnerships, affiliate programs, and targeted social media advertising to drive incremental sales.
Bachelor’s degree in Business, Marketing, or a related field
3-5 years of experience selling on the Amazon.com / Walmart.com platforms with an e-commerce-first CPG brand
Demonstrated success in increasing sales, profitability, and market share on online marketplaces.
Experience leading large, complex, and first-of-their-kind projects end to end, from strategy to launch to scale
Experience with inventory management and supply chain coordination
A strong understanding of LTV and CAC components
Experience in both FBA and FBM sales models
Expert in Excel, data analysis, and other reporting tools
Expert in Amazon Seller Central, Walmart Seller Center, advertising platforms, and analytics tools
Familiar with Amazon & Walmart PPC media buying and opportunities to optimize performance marketing campaigns
Exceptional English communication and interpersonal skills, with the ability to collaborate across all departments
Flawless attention to detail in planning and execution of all assigned tasks
Ability to thrive in a fast-paced, results-driven environment with minimal supervision.
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