Job Description
DESCRIPTION
Interested in working on an innovative business that is changing the way customers think about grocery? Amazon is looking for a customer obsessed, and motivated individual to join North America Amazon Fresh.
We are looking for an experienced Sr. Product Marketing Manager to join the NA Amazon Fresh Growth Marketing & Impact organization to lead Integrated Planning and Prioritization workstreams to drive cross-functional synergies across the Amazon Fresh and larger Worldwide Grocery Stores Organization. This involves navigating high degrees of ambiguity collaborating with marketing leads, channel managers, and cross-functional program owners and stakeholders on a monthly, quarterly, and annual cadence to define the strategy, processes and tenets for how we communicate to Grocery shoppers across our marketing touch points. You will make work cross-functionally to design operating strategies, build mechanisms and processes, and facilitate discussions and forums for making high-impact trade offs and decisions while collaborating with cross-functional partners.
The ideal candidate is a product marketing leader that is passionate about driving cross-functional synergies, building structure in the face of ambiguity, and transforming strategic priorities into operating principles to guide large cross-functional stakeholders. This person will think through complex business challenges, like how to reconcile cross-functional dependencies with production lead times and determine the correct portfolio role of various marketing channels and placements. An entrepreneurial spirit, the ability to influence across senior leadership and junior stakeholders, and the ability to work effectively with a large number of partners and stakeholders are some of the key skills we are looking for.
Key job responsibilities
• Integrated Marketing Planning: This role will own the design and ongoing optimization of the Integrated Marketing Operating Model for all of Amazon Fresh Central Marketing. They foster partnerships across Central Marketing, Category, Operations, Private Brands, Grocery Tech, and Creative; influencing their respective processes and mechanisms to unlock organizational synergies.
• Marketing Channel Portfolio Strategy: This role collaborates across marketing leads and channel owners to define portfolio roles across our arsenal of customer touchpoints. They will raise the bar on cohesive customer communication across touchpoints via holistic messaging prioritization, operationalizing brand strategies to ensure connection with the customer experience.
• Quarterly Prioritization Reviews: This role facilitates the quarterly holistic prioritization reviews for omni-channel traffic and merchandising across Amazon Fresh marketing leaders leveraging strong judgement informed by strategic tenets, operational capacity, and customer insights to navigate complex trade-off discussions and competing priorities.
BASIC QUALIFICATIONS
- Bachelor's degree
- 6+ years of professional non-internship marketing experience
- Experience prior success in driving execution of large-scale project plans with multiple teams in support of business goals
- Experience building, executing and scaling cross-functional marketing programs
- Experience creating and managing complex, cross-team project plans
- Experience using data and metrics to drive improvements
- Experience presenting metrics and progress to goal to senior leadership
Job Tags
Full time, Worldwide,