Job Responsibilities Content planning and creation: According to the company's business development needs and market dynamics, plan and develop website content update plan. Write original articles, including news, industry trends, product introduction, technical articles, etc., to ensure high quality content and accurate information. Regularly update website content to keep website information current and professional. Content management and maintenance: Conduct daily checks on published content on the website to ensure that the content is free of typos, grammatical errors and factual errors. Monitor the operational status of the website and deal with technical issues such as content layout and linking errors in a timely manner. Regularly archive and categorize the content of the website to make it easy for users to find and browse. SEO optimization and promotion: According to the rules of Search Engine Optimization (SEO), optimize the website content for keywords and improve the ranking of the website in the search engine. Analyze and research user search behavior, optimize website content structure and improve user experience. Promote website content through social media, forums, blogs and other channels to increase website traffic. Data analysis and feedback: Use web analytics tools to collect and analyze website data, including visits, bounce rate, conversion rate and so on. According to the results of data analysis, adjust and optimize the website content strategy to improve the website effect. Regularly report website operation to superiors and make suggestions for improvement.
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